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Presentation of the book Sparkling Past from Benjamin Hugard and Klaus Speidel. Dialogue with the authors.

Moderation: Noit Banai

For this publication produced by AICA France, Benjamin Hugard and award-winning art critic Klaus Speidel appropriate preparatory images for studio photography that advertising photographer Jean-François De Witte only made to optimize his shots of mouth-watering beer, subtle dishwashers or carefully lit motors, pictures never published before, icons from the age of analogue, when a sparkle you wanted to see in a photo first had to be created in the world. All these pictures lack something or have something more than the final shots chosen by the ad agencies at the time. But it's precisely in the diversity and quality of their blemishes that the authors see their critical and poetic potential. Beyond its documentary aspect, Sparkling Past is a visual and verbal essay that raises deep questions about authorship and the artworld’s paradoxical relationship to advertising.

With a text by the authors, a preface by Raphaël Cuir and a foreword by Catherine Bédard

Benjamin Hugard is a commercial photographer and an artist.
Klaus Speidel is an image and art theorist.
In 2015, he won the AICA France prize for art-criticism. He directs a research project on narrative pictures at the Lab for Cognitive research in Art-History (CReA) at Vienna university.
Noit Banai is an art critic and professor for contemporary art-history at Vienna university.

Dialogue in French and English
Sparkling Past Fish


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